Swipes That Count is a card usage campaign that was sold to credit unions by Trellance, a data analytics company for credit unions. In this campaign, credit union members are encouraged to use their credit union issued cards as each swipe makes a donation to a chosen charity - this time being CUAid.
These are small posters created and used throughout the credit union branch at teller stands, tables, and other placements.
This is a large poster displayed in and outside of credit union branches.
Various ads and banners were created to support the campaign for digital, social, and email placements.
Take away pieces were placed around the credit union branches for visiting members to keep.
Table tents are placed throughout credit union branches on teller counters, tables, or offices.